Image 1 of 1
Image 1 of 1
Image 1 of 1
Image 1 of 1
Strategy & Planning
Business and audience audit to define objectives, KPIs, and funnel placement.
Channel selection and budget allocation across Instagram Feed, Reels, Stories, Facebook Feed, Facebook Reels, and Audience Network.
Competitive and creative gap analysis to identify opportunity areas.
Creative Development
Concepting and production guidance for scalable creative assets: photo, short-form video (Reels), carousel, and dynamic product ads.
Copywriting optimized for platform placements and tested CTAs.
Creative testing plan (A/B and multivariate) to find top-performing formats and messaging.
Targeting & Setup
Granular audience building: interest, behavior, demographic, lookalike, and custom audiences (site visitors, engagement, customer lists).
Conversion tracking and event setup with Meta Pixel, Conversions API, and server-side recommendations.
Account structure best practices: campaigns, ad sets, budget pacing, and bidding strategies.
Campaign Management & Optimization
Daily/weekly performance monitoring and bid/budget adjustments to hit KPIs.
Ongoing creative rotation and audience refinement to reduce fatigue and cost per action.
Funnel optimization across awareness, consideration, and conversion stages.
Measurement & Reporting
Customized dashboards and regular performance reports with clear KPI insights (reach, CPM, CPC, CTR, CPA, ROAS).
Attribution and incrementality analysis to understand channel contribution.
Optimization recommendations tied to business outcomes.
Data-driven creative + technical execution—creative concepts that convert backed by pixel-level measurement.
Full-funnel thinking—campaigns designed to move users from awareness to purchase and repeat business.
Transparent reporting—actionable insights tied to business KPIs, not vanity metrics.
Proven processes for scaling while maintaining efficiency and minimizing wasted spend.
Ongoing campaign management and optimizations
Biweekly performance reports and quarterly strategy reviews
Strategy & Planning
Business and audience audit to define objectives, KPIs, and funnel placement.
Channel selection and budget allocation across Instagram Feed, Reels, Stories, Facebook Feed, Facebook Reels, and Audience Network.
Competitive and creative gap analysis to identify opportunity areas.
Creative Development
Concepting and production guidance for scalable creative assets: photo, short-form video (Reels), carousel, and dynamic product ads.
Copywriting optimized for platform placements and tested CTAs.
Creative testing plan (A/B and multivariate) to find top-performing formats and messaging.
Targeting & Setup
Granular audience building: interest, behavior, demographic, lookalike, and custom audiences (site visitors, engagement, customer lists).
Conversion tracking and event setup with Meta Pixel, Conversions API, and server-side recommendations.
Account structure best practices: campaigns, ad sets, budget pacing, and bidding strategies.
Campaign Management & Optimization
Daily/weekly performance monitoring and bid/budget adjustments to hit KPIs.
Ongoing creative rotation and audience refinement to reduce fatigue and cost per action.
Funnel optimization across awareness, consideration, and conversion stages.
Measurement & Reporting
Customized dashboards and regular performance reports with clear KPI insights (reach, CPM, CPC, CTR, CPA, ROAS).
Attribution and incrementality analysis to understand channel contribution.
Optimization recommendations tied to business outcomes.
Data-driven creative + technical execution—creative concepts that convert backed by pixel-level measurement.
Full-funnel thinking—campaigns designed to move users from awareness to purchase and repeat business.
Transparent reporting—actionable insights tied to business KPIs, not vanity metrics.
Proven processes for scaling while maintaining efficiency and minimizing wasted spend.
Ongoing campaign management and optimizations
Biweekly performance reports and quarterly strategy reviews