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Strategy & Planning: Audience analysis, campaign objective setting, content calendar development, KPI definition, and channel integration planning aligned with broader marketing goals.
List Management & Segmentation: Permission-based list hygiene, suppression handling, dynamic segmentation by behavior, demographics, and purchase history to improve relevancy and deliverability.
Creative & Content Production: Professionally written copy, on-brand templates, responsive HTML design, and personalized content blocks—optimized for mobile and accessibility.
Automation & Workflows: Triggered journeys (welcome series, abandoned cart, re-engagement, post-purchase), multi-step nurturing sequences, and behavioral triggers to increase efficiency and conversion rates.
Deliverability & Compliance: Authentication setup (SPF, DKIM, DMARC), inbox placement monitoring, bounce and complaint management, CAN-SPAM and GDPR compliant processes.
A/B Testing & Optimization: Subject line, content, send-time, and CTA testing; multivariate experiments to continuously refine tactics and improve performance.
Analytics & Reporting: Campaign-level and program-level dashboards, conversion tracking, cohort analysis, revenue attribution, and monthly performance reviews with actionable recommendations.
Integration & Automation: Seamless connections with CRMs, e-commerce platforms, analytics tools, and CDPs to sync customer data and automate lifecycle marketing.
Campaign strategy document and 90-day roadmap
Branded, responsive email templates (desktop + mobile)
Setup and/or optimization of SMTP/ESP and authentication records
Automated workflows configured and tested
Monthly reports with KPIs (open rate, CTR, conversion rate, revenue) and optimization plan
Quarterly program review with strategic recommendations
Strategy & Planning: Audience analysis, campaign objective setting, content calendar development, KPI definition, and channel integration planning aligned with broader marketing goals.
List Management & Segmentation: Permission-based list hygiene, suppression handling, dynamic segmentation by behavior, demographics, and purchase history to improve relevancy and deliverability.
Creative & Content Production: Professionally written copy, on-brand templates, responsive HTML design, and personalized content blocks—optimized for mobile and accessibility.
Automation & Workflows: Triggered journeys (welcome series, abandoned cart, re-engagement, post-purchase), multi-step nurturing sequences, and behavioral triggers to increase efficiency and conversion rates.
Deliverability & Compliance: Authentication setup (SPF, DKIM, DMARC), inbox placement monitoring, bounce and complaint management, CAN-SPAM and GDPR compliant processes.
A/B Testing & Optimization: Subject line, content, send-time, and CTA testing; multivariate experiments to continuously refine tactics and improve performance.
Analytics & Reporting: Campaign-level and program-level dashboards, conversion tracking, cohort analysis, revenue attribution, and monthly performance reviews with actionable recommendations.
Integration & Automation: Seamless connections with CRMs, e-commerce platforms, analytics tools, and CDPs to sync customer data and automate lifecycle marketing.
Campaign strategy document and 90-day roadmap
Branded, responsive email templates (desktop + mobile)
Setup and/or optimization of SMTP/ESP and authentication records
Automated workflows configured and tested
Monthly reports with KPIs (open rate, CTR, conversion rate, revenue) and optimization plan
Quarterly program review with strategic recommendations